Along with the new theme is a new approach - the automaker
will be putting its customers into comparable vehicles to permit them to
measure the affrays vehicles against Ford vehicles. The automaker gives
customers the opening to weigh the in addition to components of vehicles - if
they cover the Apexi freezing air intake, wheels, amenities, luxuries or more.
The idea of the challenge begun in Washington, DC last December when consumers drove comparable vehicles – the Toyota Camry and the Honda Accord - against Ford's Fusion in a check conducted by the Car and person driving magazine so as to guarantee objectivity. It was shown for the first time on the hit display, American Idol. To boost the crusade a little further, Ford added the Expedition SUV and the Ford F150 truck in the challenge. The commercial advances with other exact products and characteristics.
Ford products offer some of the best value, the most complicated expertise and complicated designs accessible today, and that's the aim of the Ford dispute, commented Cisco Codina, the assembly vice president for the company's North American trading, Sales and Service group. The commercials are produced in both English and Hispanic versions. For the Ford Expedition EL, a humorous personal fitness concept was engaged to assess Ford's seat-ing package, flexibility, alleviate of use and solace to other sport utility vehicles.